Friday, March 10, 2017

Social Media: It's all about telling stories

I recently returned home from a 10-day national sports championship - the 2017 Scotties Tournament of Hearts, the Canadian women's curling championship, in St. Catharines, Ont. I was on my phone and computer all day and into the night, providing the social media coverage for the event.

And it was awesome.

Gruelling. But also awesome.

As a fiction writer, I had a chance to tell some stories about real people and real events. That's what social media is all about, right? Telling stories? Connecting with people and sharing your stories with them? Getting their stories back in return?

As the fill-in social media coordinator - our regular expert was on assignment elsewhere - there was a bit of a learning curve, but learn I did.

And here's what I learned about telling stories using Twitter, Instagram and Facebook:

1. A photo tells a story. A photo with a well-written comment (it might be only one word) tells a story. People like to hear and be part of stories. So tell them a story. My favourite device is using made-up conversations:

Joanne Courtney (second from right) has just won her first Scotties title. So why wouldn't she be checking with teammate Lisa Weagle - who's winning her third - to make sure it really just happened?

Joanne Courtney to Lisa Weagle

Alberta/Team Canada's Amy Nixon just announced that she had probably played her last game ever at a Scotties. Retirement. A huge surprise. She did this while holding her little girl in her arms (and yes, I asked permission to take a photo of her daughter. Always, always ask when it comes to kids.)

Amy Nixon has just made a surprising announcement...

2. Hashtags are great, because they give followers a way to search news and stories, but they also allow for some creativity (i.e. storytelling) on the part of the poster as well. Or a punchline.

Pranksters. Sisters. That's how Alberta's Heather Nedohin described the relationship between teams at the highest level of competition. And she made us all laugh - which this photo captures.

Pranksters. Sisters. 

Nice photo of Team Saskatchewan. That guy in the back, though...

Team Saskatchewan and - who is that?

Trying to entice fans and followers to come to the lounge and join the fun because that's where the cool kids are. And they were, truly, cool kids!

Team Newfoundland and Labrador

3. How do you decide which platform to use for your story? Facebook should be used carefully, since its algorithm can randomly send your stories to the top (or bottom) or followers' Newsfeeds. Twitter is quick and newsy and easy for followers to engage with. Instagram is for the more "artsy" posts - less news, more "moments".

Instagram: A nice moment, doesn't need much of a response.

Another nice moment, as the Northwest Territories team came off the ice after their last game. They'd survived the pre-qualification process and battled hard, but they were going home, out of the playoffs. Their coach - John Epping, a high-profile curler on the men's circuit - was there to greet skip Kerry Galusha as she came off the ice.

Another special moment happened during an important playoff game. I captured this fan moment organized by the sponsor during the break between ends, and because it was so special - the two teams joined forces to make sure that rock made it to the button - I posted it to all three platforms. It did well. Why? Because it was a lovely story. Take a look, here: Teams become teammates



4. Timing is everything. Veteran Alberta skip Shannon Kleibrink had missed a number of games during the week because of a back injury, but she wanted to give it once last try in the final game of the round robin with her team out of the playoffs. But the pain returned, and she pulled herself after two ends. The moment itself was quick, and loud, as she came off the ice and the crowd cheered for her - an emotional moment, but a newsy moment as well. Everyone was clicking away with cameras and phones.

So I waited until the game resumed, and captured this image of a teary Shannon, on the bench, instead.

It was an emotional moment, all the more poignant for being taken after the noisy, newsy moment
that everyone else captured as she came off the ice. 

5. Yes, there will be trolls who interfere with your storytelling. Especially in sport, there are the fans - the lovers and the haters, the cheerers and the boo-ers. Anticipate and respond, of course, but don't let the trolls keep you from telling your story. And that's all I'm going to say about that, because I refuse to feed the trolls!

6. And finally: yes, it's important to be in the right place at the right time, but it's also about not being afraid to wait for the right moment to tell your story.

Of course, sometimes that means waiting for the national broadcaster to get out of the way so you can have your turn, but hey, that's okay...

Monday, February 6, 2017

How The Next Chapter's Shelagh Rogers helped me write my YA novel

So, full disclosure: I do actually know Shelagh Rogers. We were colleagues at CFRC Queen's Radio a(n) (undisclosed) number of years ago. She was the Classical music doyenne, I was the Sports Director. (Yes, it's true. TSN's Chris Cuthbert was one of my crew as we travelled around broadcasting Golden Gaels football and hockey games over the airwaves. I like to say I taught him everything he knows - but that would be a lie. He was a natural).

But I digress...

Shelagh, even then, had a smooth, silky voice, an infectious laugh and, above all, impressive smarts. She was awesome then and she's awesome now.

The Next Chapter, her weekly hour-long all-about-Canadian-books-reading-authors show on CBC Radio is required listening for anyone who (a) loves Canadian books and authors, and (b) wants to hear some of the best interviewing skills in action. She and her guests make me laugh. Cry, too. And I always learn something.

Sunday afternoon, rug hooking
and listening to podcasts of The Next Chapter

Shelagh's questions are probing and honest and intelligent. You can hear her guests thinking, organizing thoughts, delving into their writing hearts and souls to find the answers. It's fascinating.

But the best part about listening to The Next Chapter is that it's given me a tool to help me write.

After all, who else to turn to - in a virtual kind of way - when I'm trying to delve into my own writing heart and soul to figure out just what my character is doing, and why she's doing it, and where I'm going to take her (or, maybe, if I'm lucky, where she's going to take me).

Which is why, during the writing of my most recent (still unpublished) YA novel, Weird Girl, I found myself taking long walks along the country roads around my neighbourhood and imagining myself in conversation with Shelagh Rogers on The Next Chapter.

It goes something like this:

"Welcome to The Next Chapter, Jean!"

"Thank you for having me!"

"So, Jean, why did you want to write about a teenager who's a musical prodigy?"

And I have to answer. There I am, walking around the neighbourhood talking to myself.

Actually, I'm talking to Shelagh. I'm explaining where Imogen (my protagonist) came from, how much of me is reflected in her.

"And then there's Nathan, the hockey boy," continues Shelagh. "Tell us about him. Good guy? Bad guy?"

What parts of Nathan are important? What is worth telling? What matters? I have to think and formulate an answer and even, maybe, defend my choices sometimes.

And I'm doing this all in my head as I walk along the road.

But it's so valuable, and helpful, too. At one point in the writing of Weird Girl, I was stuck, unable to move towards the conclusion (and I already knew exactly where I wanted to end up) because I didn't know the route to get there...yet.

"What do you think Imogen is most afraid of?" asks Shelagh, which is exactly the question that's been hovering in the back of my writing mind. How did Shelagh know?

Only now I have to lean into the mic and answer the question, "out loud", in response to Shelagh and with an imaginary audience listening. So I do, and as I'm working through my response I realize that I actually do have a response. I have an answer. Once I start talking about it, articulating it, I have direction, a route to follow.

Still walking, still talking. Still hoping no neighbours drive by and see my lips moving...

My dream is to be interviewed by Shelagh Rogers on The Next Chapter. Will it ever happen? Probably not. My novel is still making the rounds of publishers and the rejections are trickling in. This story may never see its way into print. I'll keep working on it, as I do with all my projects, and I'll continue to have imaginary conversations with Shelagh to help me figure out what I'm doing, and why I'm doing it.

For other writers, it might be an imaginary reader, or maybe it's an as-yet-unknown editor. But for me it's Shelagh Rogers and The Next Chapter who help me write.

Thanks, Shelagh!

Want to know more about The Next Chapter? Check out the show's website, here.

Walking and talking, and thinking, and writing...

Friday, January 27, 2017

Rejection and looking on the bright side. Also, pie.

See this? It's a rejection:

A rejection, in the writing life, is a thing that happens when you put yourself out there, take a chance, ask for something. Like I did: I asked a number of publishers to recommend my YA fantasy project (which has been in progress for about - gulp! - ten years now) for an Ontario Arts Council Writers' Reserve Grant

As you can see, I didn't get a recommendation from this publisher, so no grant. But...

Writers' Reserve is an excellent granting program, because it's relatively easy to prepare the application, and it's available to writers who might not be widely (or even) published. And, as the amazing Marsha Skrypuch pointed out at an eye-opening workshop during CANSCAIP's Packaging Your Imagination conference years ago, so what about the money? No, Writers' Reserve is all about getting a writing sample from your project seen by the various publishers who take part in the granting process. 

Like the publisher in the photo, above, who didn't recommend me for a grant, but who took the time to add a personal, encouraging note.

Think about it: an encouraging note from a publisher who accepts submissions of YA fantasy.

So instead of beating myself up over yet another rejection, I'm looking forward to connecting with this publisher again in the future - a publisher who took the time to encourage me.

However, rejection is still rejection, so I'm also doing this:

Hot chocolate and lemon pie. Yup. That should do it.

Visit the Ontario Arts Council's site to find out more about the Writers' Reserve granting program, here: Writers' Reserve

Thursday, January 19, 2017

Walking and talking - to the voices in my head

Here comes a confession (although I expect most writers out there will consider it less a confession and more a collegial acknowledgement).

I hear voices in my head. And often, I talk to them.

When I'm a passenger in a car, when I'm puttering in the kitchen, when I'm taking out the garbage, when I'm picking up after my dog in the yard and, especially, when I'm walking. I walk a lot.
Walking in the woods. Yup. Voices!

So while I'm stepping out along the local country roads, or up and down the beach at The Point where we spend our summers, or around the streets of my neighbourhood, the voices of characters who will find their way onto the page of my next story accompany me.

Sometimes I have complete conversations with real people - you know that thing where you revisit something that happened days ago when the words just wouldn't come? And finally you've had time to think and process it all? And now you have the words, ready and effective? Yup. That thing. I do it all the time when I'm walking, long after the opportunity to express myself has come and gone.

It's still satisfying.

But the best voices I hear are the voices of characters who speak up out of....nowhere. Magic? I don't know, but it's part of my creative process and, even more importantly, part of how I deal with the messiness of life. I walk, I talk through whatever is on my mind, and I find new voices - characters who live in the story I'm writing right now or the one that I didn't even know was coming next. Sometimes, if a story is plodding along or hits a fence, the conversations I have on my walk - and that means listening as well as "talking" - help me climb over and keep going, into the next field, down the next road.

When I walk (and talk, and listen), I just feel better.

"To walk alone in London [or anywhere] is the greatest rest," said Virginia Woolf.

I agree. And so do the voices in my head.

My favourite walk: up and down the shore at The Point,
listening to the voices of the Northumberland Strait

Monday, November 21, 2016

Trends in YA Fiction: Changes afoot...?

"What's trending?" someone asked a panel of publishers, agents and editors at the Packaging Your Imagination (PYI) conference this past weekend in Toronto. Sitting at the front of the room were Red Deer publisher and editor, Peter Carver (moderating), editor Christine Harken of Clockwise Press, agent Barbara Berson of Helen Heller Agency, editor Suzanne Sutherland of Harper Collins, and Art Director Michael Solomon of Groundwood Books.

It was my last session of the day - and the fifth, including the morning keynote - in the same room. Lunch was a distant memory, and the drive home down the dark, rainy 401 was looming (after the upcoming final keynote, of course - yes, in the same room).

I admit it: I was fading.

We'd already heard about promoting your published book and how helpful agents can be when negotiating terms for your published book. Which is all great if you have a published book.

(I don't. Well, actually I do. Two of them. But it was so long ago, so I'm classified as "starting out" again. Agents, book promotion? I wish!)

But the question about trends made me sit up, and here's why:

Trends interest me. As a writer, I've done my research, checked out the lists of award-winning YA books and their publishers. I know what teens are reading and buying and taking out from the library and maybe even studying in school. Books like Eleanor and Park, or The Hunger Games, or We Are All Made of Molecules, or anything by John Green.

But, but... that's just not the kind of story I write. I'm constantly asking myself: Should I write for the market, or should I write for myself? My stories are different from those best-sellers. Less edgy and angsty, more - gentle.

So, back to the conference and the panel at the front of the (now very familiar) room:

"What's trending?"

The short answer was "Diversity". Not just cultural, ethnic diversity among authors and the stories they tell, but gender diversity as well. This comes as no surprise, of course, if we're in touch with the world around us. Kids reading about diversity is a good thing, even if the current YA lens is pretty darn dark...

But what did make me sit up even straighter was the comment by editor Suzanne Sutherland of Harper Collins - which drew nods from the others - that (I'm paraphrasing) given the length of time it takes to acquire, produce and release a book into the market, today's trend may not be around in a couple of years. Dinosaurs were mentioned at this point. Also wizards. And, of course, vampires.

The panel's observation gives me hope. Why? Because maybe change is in the air...

Maybe that manuscript I'm sending out to publishers RIGHT NOW is on the crest of a new wave. - a wave of gentler, subtler stories for thoughtful teens. Stories the reader has to work for, but is just as deeply engaging as the dark, edgy books showing up on many of the lists today.

Come on - there have to be readers out there who would prefer a string quartet to a heavy metal rock band. (Yes, my novel is about a musician. And a hockey player.) (Ok, a violent hockey player...)

That's the thing about trends. They do change. And they change because this is what readers want to read. In publisher-speak: this is what sells.

If the recent U.S. election showed us anything (oh, well, it showed us way too much, actually, but that's another story), it confirmed that young people are smart, aware and educating themselves about the world around them. (This wonderful piece by The Globe's Mark Kingwell, a philosophy professor, expresses how wrong it is to underestimate millennials, who were, of course, teenagers just a few years ago.)

As a writer, I'm going to keep my fingers crossed that we are about to see the next trend in YA fiction creeping its way through the current manuscript submission process and making its presence known to all those acquisitions editors out there: gentler, well-written stories for engaged and thoughtful teens.

And not a dysfunctional family - or vampire - in sight.

Tuesday, September 2, 2014

A Cautionary Tale: I sent you a LinkedIn invitation? Really?

Who ARE all these people? Why is LinkedIn suddenly filling up my Inbox with messages from seemingly random people who have accepted my “invitation” to connect?

It started with a simple request from someone I knew: Would I like to connect on LinkedIn?

Yes, I would. This person works in an industry (Sports Marketing/Education) that merges well with my own (Writing/Editing for a national sports organization). By all means, let’s use this online tool to connect and possibly work together.

Accept? Click!

I’m taken to a page that has a long list of people, some of whom I know.  These would be the contacts of my newest LinkedIn contact (the Sports Marketing/Education contact). But there are also many people I don’t know, probably because they’re contacts of contacts. In other words, they are strangers to me. Without doing research on each one, I’m quite sure I don’t want to connect with them professionally at this time.

I click “Skip” and move on to another screen – of more people I might want to connect with. “Skip” again…

But something happened along the way. Perhaps it was the fact that I was using my mobile phone with its small screen and risk of mis-clicking. Perhaps I misread something. Undoubtedly the problem was between the keyboard and the chair, because whatever I clicked has produced a maelstrom, an avalanche, a deluge of emails from LinkedIn saying:

“[Person’s name] has accepted your invitation. See [Person’s] connections, experience and more…”

LinkedIn is a useful tool. It’s not simply a Facebook wannabe for business or professional purposes, because it’s not about being a social connector. Used strategically, LinkedIn helps people find jobs, share important professional information and join forums for discussion and education.

I thought that was exactly how I was using it, too. Apparently not.

Because while trying to navigate a path through LinkedIn – I thought, carefully and strategically – I got caught. (I would say “tricked” or “duped”, but that sounds a bit too nefarious). 

No, you know what? It was somewhat nefarious. This is the dark side of online platforms, social or otherwise. Somewhere in their clever design, they have a way of sucking you in and making you agree to things you really didn’t intend to agree to – Facebook privacy settings being an excellent example. Be very careful what you click – or don’t click. (That drunken photo from Sara’s bachelorette party just went viral, sorry!)

I thought LinkedIn was safer. I was wrong, and the bottom line is I goofed and I now have an unending list of new and not professionally helpful connections – invited by me – piling up in my Inbox.

But LinkedIn made it very easy for me to fail. Consider yourself warned.

Thursday, August 14, 2014

Writing on holiday is...easy?

Writing while on holiday should be easy.

It’s not.

First, you’re on holiday. Obligation and duty fly away with the breezes over the water. Out with the tide. (In with the tide, too, but that means guilt, and you’re having none of that because, of course, you’re on holiday from guilt, too.)

Second, there are too many distractions. You know, distractions – like over-indulging in food, drink and cringe-worthy, lightweight summer reading. Or sitting by the water and doing abso-bloody-lutely nothing. Watching waves, falling under their spell (that rhythmic lapping is powerfully soporific). To Do Lists evaporate. Whole afternoons disappear. Actually, whole days disappear. This is a good thing. Too busy. (See above.)

Too much reading. Self-indulgent, escapist reading is so much easier on holiday. “I’m on holiday,” you say. “I’m allowed to read whatever crappy bestseller or over-rated classic I want.” Or award-winning bestseller. Whatever. When you’re reading you’re not writing. You’re doing research.

Also, this is sacred Holiday Time. No, not: “It’s time for a holiday from the demands of daily life.” Rather, Holiday Time describes a shift in the space-time continuum. Time actually slows, and your thought processes with it. Slow thinking isn’t great for productive creative writing. It’s okay, though. Just go with it.


And another thing – on holiday, your senses seem to wake up and take over. The scents of salt water or lake or pool, and wild flowers, and fresh fish on the BBQ, and sunscreen. The many sounds of water and wildlife (yes, even mosquitoes) and lawnmowers. The air, which you now have time to notice. Tastes (see BBQ reference above – add wine, desserts, food prepared with care or seized on a drive-by whim…) So much sensual overload. You’re too busy living it to write about it.

All of the above. That’s why I’m not doing much writing during my holiday.

Oh, wait…!